The Meltwater Group has introduced the Buzz Engage Social Marketing Tool for Business. Meltwater Buzz Engage, a module for the Meltwater Buzz product suite, which brings together the social CRM and business offerings of the JitterJam product (a recent acquisition) and the social media monitoring and analysis capabilities of Meltwater Buzz.
Meltwater Buzz Engage lets users build social profiles of customers that interact with a businesses' products or brand. Those profiles can capture information from Twitter, Facebook, blog comments and and other Web-based community tools. Profiles provide an insightful look into customers' online presence by pulling together all the public profiles of the person into a single location, called a social graph, which identifies all their various social identities, all communications, and any notes. Meltwater Buzz Engage also offers the ability to analyze and rank people using a variety of tools, including jitterator, a tool that can grade how important a person is to a brand using brand sentiment scoring and sentiment by message.
Users also have the ability to send messages to their contacts via Facebook or Twitter, add contacts to a Twitter list. The product also features a "Social inbox", which pulls all conversations into a central location, making it easier to wade through messages, track message history and sort messages by relevance, social rank, impressions and many other elements. The Social Inbox allows users to view the detailed profile of an author, engage with them and write notes/assign tasks. The product also incorporates some basic workflow capabilities, which allow users to direct tasks and actions to others, either via the Meltwater Buzz platform or via eMail.