Infrastructure // Networking
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9/12/2012
05:18 PM
Jeff Bertolucci
Jeff Bertolucci
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10 Best Business Tools In Google+

Consider these great ways for businesses to get started with Google's social network.
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People like knowing what their friends "like" online, so it's good business to help them find out. For businesses on Google+, this means helping users see their friends' +1 recommendations by linking +1's for your site with +1's on your Google+ page and ads. (If you're not familiar with Google Plus, +1 buttons are essentially Google's version of Facebook's Likes: shout outs from people in your social circles that tell you if they endorse the online content you're viewing at the moment.) Google explains how to add a small bit of code to your website to enable this feature, and how your advertisers can enable social extensions in AdWords. When you link your Google+ page to ads, Google can show more customer endorsements for your business, and that should boost your buzz factor.

RECOMMENDED READING:

Guy Kawasaki: Google+ Is The Mac Of Social Networks

When Google Docs Isn't Enough: One Retailer's Story

Engaging The Enemy On Social Media: 5 SMB Tips

Google+ Gets Down To Business

How Smart Businesses Reorganize For Social

5 Tips: Overcome Corporate Collaboration Challenges

Social Business Moves Beyond Facebook's Coattails

5 Mobile Metrics That Matter For SMBss

How To Build A Social Collaboration Team

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