Infrastructure // Networking
05:17 PM
Connect Directly
Repost This

10 Big Deals Show Future Of Social Apps

Several recent acquisitions in the social networking market point to a not-so-distant merger of social and business apps.
2 of 11

Update: On June 4, confirmed it was buying Buddy Media, although for a bit less than the initial rumor suggested, at $689 million.

At press time, Salesforce was reportedly close to purchasing Buddy Media for $800 million. Buddy Media is a social media marketing firm that helps companies manage campaigns on social networks including Facebook and Twitter. The deal--one among several for signify the increasingly social nature of customer relationship management.

Suggested Reading:

How Facebook IPO Impacts Social Business Space

Oracle Buys Vitrue For Social Marketing

Facebook's 11 Biggest Technology Bets

Is Gamification A Great Motivator?

How To Design A Social Business

Buddy Media Integrates Social Marketing Management, Ad Buys

Which Social Network Makes The Most Business Sense?

Yammer Drums Up Tight Microsoft Office Integration

2 of 11
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Leo Regulus
Leo Regulus,
User Rank: Apprentice
6/1/2012 | 5:55:20 PM
re: 10 Big Deals Show Future Of Social Apps
2014 Private Cloud Survey
2014 Private Cloud Survey
Respondents are on a roll: 53% brought their private clouds from concept to production in less than one year, and 60% ­extend their clouds across multiple datacenters. But expertise is scarce, with 51% saying acquiring skilled employees is a roadblock.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Elite 100 - 2014
Our InformationWeek Elite 100 issue -- our 26th ranking of technology innovators -- shines a spotlight on businesses that are succeeding because of their digital strategies. We take a close at look at the top five companies in this year's ranking and the eight winners of our Business Innovation awards, and offer 20 great ideas that you can use in your company. We also provide a ranked list of our Elite 100 innovators.
Twitter Feed
Audio Interviews
Archived Audio Interviews
GE is a leader in combining connected devices and advanced analytics in pursuit of practical goals like less downtime, lower operating costs, and higher throughput. At GIO Power & Water, CIO Jim Fowler is part of the team exploring how to apply these techniques to some of the world's essential infrastructure, from power plants to water treatment systems. Join us, and bring your questions, as we talk about what's ahead.