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9/5/2012
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10 Pinterest Pointers For Businesses

Pinterest is gaining interest and users. We recommend 10 tips for making effective and purposeful use of the platform.
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Pinterest is above all a visual platform. Think of it like you would any physical bulletin board. What will stand out more? A vivid image or a block of text so small you can't read it unless you are right on top of it? Now, this is easy for a company that makes clothes or food or home goods. It's a lot harder for, say, a utility company. This screen focuses on visual aspects by highlighting products in the context of power. Companies thinking of dipping their toes into Pinterest waters should figure out what parts of their business--or extensions of their business--are the most visual and thus most effective on Pinterest.

RECOMMENDED READING:

Pinterest: Why Your Company Should Take An Interest

Zappos Tries To Cash In On Pinterest

Pinterest's Success By The Numbers

Pinterest: Invitation No Longer Required

5 Facebook Rivals Hot On Its Heels

5 Social Networks To Achieve 10 Business Tasks

Which Social Network Makes The Most Business Sense?

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