Many organizations have "About Us" or even "Company History" pages, but they are typically buried--and probably rightly so. That's not to say that many companies' histories are uninteresting. Quite the opposite is often true, but a traditional website just isn't the place to put that info front and center. Pinterest, meanwhile, is a natural story-telling medium. The Lilly Pulitzer brand, for example, took off when a certain First Lady wore the clothing in a Life magazine photo, and the company recounts that legacy and more on a board focused on its history. A company's longevity is often an evaluation point when potential customers are considering its wares, and Pinterest can be a great platform on which to trumpet it.