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3/14/2012
01:58 PM
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6 Social Sites Sitting On The Cutting Edge

Your company's Facebook and Twitter presence are established, but don't rest there. Consider these other social sites--some familiar, some less so--that you need to have in your sights.
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Tumblr is essentially a blogging platform on which users can easily share other blogs, images, and videos. In fact, like Pinterest, Tumblr lends itself to visual content. As a blogging platform, Tumblr is easier to use than, say, WordPress, and it very effectively allows others to interact with your content. Presence on Tumblr will require a fairly significant commitment to producing an ongoing supply of new content--especially images and video--so it's not for every company. It also tends to attract a younger demographic, which may or may not suit your organization. However, Tumblr is a place where people tend to stop and stay a (long) while, a plus for any business.

RECOMMENDED READING:

Pinterest: Why Your Company Should Take An Interest

Our Love-Hate Relationship With Social Networking

Use Facebook Apps To Woo Customers: 6 Examples

Why Your Business Can't Ignore Social Networking

Jive Packages Social Software For Customer Service

Why Google+ Is Better for Business

The Next Big Social Network Is You

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