Infrastructure // Networking
News
10/19/2011
04:28 PM
Connect Directly
Facebook
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%
Repost This

Digg Founder Rose Shows Oink Social Tool

Oink, one of the first products from Kevin Rose's startup, promises to help you find good things--from wine to roller coasters.

Kevin Rose, founder of the popular social site Digg, announced and demonstrated Oink, one of the first products to come out of Milk, his new startup, at Web 2.0 Summit in San Francisco on Wednesday. Rose will be launching two or three new companies each year as experiments, and as products if they catch on, Rose said. Oink, which will fight among a crowded field of new social technologies proliferating daily, may just catch on--it's a product that will help people find, rank and compare "things not places," Rose told Web 2.0 Summit attendees.

[ See InformationWeek's complete coverage of Web 2.0 Summit. ]

Oink looks to be a mobile application (Rose didn't specify) where people find things--like wine, restaurants, chocolate, tea, roller coasters--and rate them (thumbs up or down, or thumb to the side for so-so, or a heart for something that is just spectacular). Users grow their reputation (or "cred" to use Rose's lingo) by using the tool, and based on the volume of ratings in particular areas.

So if a user sees someone has rated the latte at a particular coffee shop highly, it comes also with what that person's reputation is in rating coffee. It seems to me that it should somehow allow others to have some input into that person's reputation, but perhaps that can come later.

Users can also see what those people in their social graph like (Rose didn't specify which social services tie into Oink, but the web site lets users log in with their Twitter accounts). The service will begin with recommendations and even geo-fencing, so users can make a choice about what to pursue based on where they are, and where that particular item is.

It's best to see Rose demonstrate this, so watch the short video below:

Comment  | 
Print  | 
More Insights
2014 Private Cloud Survey
2014 Private Cloud Survey
Respondents are on a roll: 53% brought their private clouds from concept to production in less than one year, and 60% ­extend their clouds across multiple datacenters. But expertise is scarce, with 51% saying acquiring skilled employees is a roadblock.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Elite 100 - 2014
Our InformationWeek Elite 100 issue -- our 26th ranking of technology innovators -- shines a spotlight on businesses that are succeeding because of their digital strategies. We take a close at look at the top five companies in this year's ranking and the eight winners of our Business Innovation awards, and offer 20 great ideas that you can use in your company. We also provide a ranked list of our Elite 100 innovators.
Video
Slideshows
Twitter Feed
Audio Interviews
Archived Audio Interviews
GE is a leader in combining connected devices and advanced analytics in pursuit of practical goals like less downtime, lower operating costs, and higher throughput. At GIO Power & Water, CIO Jim Fowler is part of the team exploring how to apply these techniques to some of the world's essential infrastructure, from power plants to water treatment systems. Join us, and bring your questions, as we talk about what's ahead.