Infrastructure // Storage
09:19 AM
Connect Directly
Repost This

AOL Acquires

Aggregator lets users create an online "business card" that offers a single access point for social networks, email, personal blogs and more.

AOL has acquired just four days after the startup launched a service that lets users create a single personal profile page that links to their various social networks, including Facebook, Twitter and LinkedIn. Financial details were not disclosed.

AOL announced the acquisition on Monday, saying co-founder Tony Conrad and his team would be under Brad Garlinghouse, president of AOL's Consumer Applications Group. will be based in AOL's Palo Alto, Calif., headquarters.

The startup, which launched Dec. 16, lets people build a kind of online business card that links to all the social networks a person belongs to, as well as the user's email, personal blogs and more. Garlinghouse said the single profile pages that people create present an advertising opportunity for AOL.

"Creating smart online identities for consumers can have an incredibly positive impact on AOL’s content and advertising strategy as it gives us the ability to provide relevant and meaningful content to consumers," Garlinghouse said.

Among the AOL services that could be promoted through are AOL e-mail and instant messaging and content sites like Engadget.

In addition to tying together a person's individual social profiles, also provides analytics that allow users to track the number of people viewing their profile pages and which social networks they went on to view them. The information is useful in helping people market themselves online, according to

AOL has been on a buying spree this year, as it seeks to maintain relevance in an age dominated by younger Internet companies such as Google and Facebook. AOL acquisitions this year include StudioNow, 5min Media, TechCrunch, Thing Labs, and Pictela.

TechCrunch, founded in 2005 by former lawyer-turned-blogger Michael Arrington, was AOL's highest-profile deal of the year. The influential Silicon Valley blog and its network of Web sites are dedicated to technology news and analysis. AOL has made TechCrunch part of its technology network, which include web magazine Engadget, Switched, the unofficial Apple blog TUAW and the DownloadSquad.

Comment  | 
Print  | 
More Insights
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Elite 100 - 2014
Our InformationWeek Elite 100 issue -- our 26th ranking of technology innovators -- shines a spotlight on businesses that are succeeding because of their digital strategies. We take a close at look at the top five companies in this year's ranking and the eight winners of our Business Innovation awards, and offer 20 great ideas that you can use in your company. We also provide a ranked list of our Elite 100 innovators.
Twitter Feed
Audio Interviews
Archived Audio Interviews
GE is a leader in combining connected devices and advanced analytics in pursuit of practical goals like less downtime, lower operating costs, and higher throughput. At GIO Power & Water, CIO Jim Fowler is part of the team exploring how to apply these techniques to some of the world's essential infrastructure, from power plants to water treatment systems. Join us, and bring your questions, as we talk about what's ahead.