If you've been under a rock all morning, then you may not know that Apple CEO Steve Jobs unveiled at Macworld today a $499 Mac and a $99 iPod. Both these products sport tiny form factors as diminutive as their prices.
If you've been under a rock all morning, then you may not know that Apple CEO
Steve Jobs unveiled at Macworld today a $499 Mac and a $99 iPod. Both these
products sport tiny form factors as diminutive as their prices.
Mini Mac doesn't come with a monitor or input devices, so you'll still have
to spring for those.
iPod Shuffle isn't a small version of the iPod we know and love. The Shuffle
has just 512 megabytes of memory and no display.
What these products do have is the golden "Mac" and "iPod" branding. They should
help Apple chip away at the perception that Apple hardware is overpriced.
Die-hard Apple fans may be disappointed that the big announcements today were
nothing more than small, low-priced versions of what's already out there. They
may have been expecting bold new directions or radical new technology. But I
think it's brilliant.
No, Apple isn't thinking different. But the company is thinking small and
thinking low for a change, and have come up with some hardware, you know, for
the rest of us.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
What The Business Really Thinks Of IT: 3 Hard TruthsThey say perception is reality. If so, many in-house IT departments have reason to worry. InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business views IT's performance in delivering services - and, more important, powering innovation. The news isn't great.