News
Commentary
1/11/2005
03:34 PM
Mike Elgan
Mike Elgan
Commentary
Connect Directly
RSS
E-Mail
50%
50%

Insanely Cheap

If you've been under a rock all morning, then you may not know that Apple CEO Steve Jobs unveiled at Macworld today a $499 Mac and a $99 iPod. Both these products sport tiny form factors as diminutive as their prices.

If you've been under a rock all morning, then you may not know that Apple CEO Steve Jobs unveiled at Macworld today a $499 Mac and a $99 iPod. Both these products sport tiny form factors as diminutive as their prices.

The 40-gigabyte Mini Mac doesn't come with a monitor or input devices, so you'll still have to spring for those.

The new iPod Shuffle isn't a small version of the iPod we know and love. The Shuffle has just 512 megabytes of memory and no display.

What these products do have is the golden "Mac" and "iPod" branding. They should help Apple chip away at the perception that Apple hardware is overpriced.

Die-hard Apple fans may be disappointed that the big announcements today were nothing more than small, low-priced versions of what's already out there. They may have been expecting bold new directions or radical new technology. But I think it's brilliant.

No, Apple isn't thinking different. But the company is thinking small and thinking low for a change, and have come up with some hardware, you know, for the rest of us.

Comment  | 
Print  | 
More Insights
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - July 22, 2014
Sophisticated attacks demand real-time risk management and continuous monitoring. Here's how federal agencies are meeting that challenge.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.