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Coke's Customer-Loyalty Web Site Scores Big With Consumers
My Coke Rewards tracks visitors' interest in various prize categories, then uses that to keep them involved.
Businesses Fail To Harness Full Potential Of Online Communities
The Deloitte survey found that businesses use online communities to generate ideas, discover products, and discuss brands, but many fail to draw a critical mass.
Google Reinforces Its Russian Front With Ad Company Acquisition
The deal to buy ZAO Begun, a Russian contextual advertising service, marks Google's first publicly disclosed acquisition since last October.
Verizon Wins Approval For FiOS TV Service In New York
The FiOS service, a bundle of TV, broadband, and telephone service, will place Verizon in competition with Time Warner and Cablevision.
SnagFilms Puts Documentaries On The Web
Backed by former AOL executives, SnagFilms currently has 250 films available on its site and is in the process of adding another 200.
Yahoo Says Icahn 'Will Destroy Stockholder Value'
The company told shareholders that Icahn and Microsoft want to serve their own "narrow special interests, clearly not your interests."
eBay Shares Drop Despite Positive Earnings Report
The average selling price for auctioned goods fell 6% in the second quarter, and that news sent shares down by 6.6% in after-hours trading Wednesday.
Time Warner, Yahoo Up On Report Of AOL Talks
Shares in Time Warner rose 4.7% Wednesday after Reuters reported that talks to sell its AOL Internet unit to Yahoo or Microsoft have heated up ahead of Yahoo's Aug. 1 shareholders meeting.
Leading Travel Publisher Adopts Web 2.0 For Travel Guides
MairDumont, Europe's largest travel guide publisher, has put information on more than 200,000 destinations and points of interest online for free.
Sony Beefs Up PS3 Media Ability With Films Over Web
Sony said it would rent and sell movies and TV shows over the Internet for its PlayStation 3 video game console and double the hard drive capacity of its main PS3 model in a bid to better compete with Microsoft and Nintendo.
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