News

Google 'Keep' App Outed: Beware Evernote?

Thomas Claburn
Editor-at-Large

Screenshots of an unreleased Google service called Keep suggest that the company will return to providing users with a note taking app.

10 Tools To Prevent Cloud Vendor Lock-in
10 Tools To Prevent Cloud Vendor Lock-in
(click image for larger view and for slideshow)
Although Google has discontinued over 70 products since September 2011, its executions aren't final. The company has a habit of reviving dead services in a different package.

Google Wave, among the company's most high-profile flops, was discontinued last year, but the technology that made it interesting -- operational transformation -- became the foundation of Google Docs collaboration.


More Internet Insights

Webcasts

More >>

White Papers

More >>

Reports

More >>

Google Buzz contracted a fatal privacy infection and only lasted for a year and a half before being buried. But it came back in the form of Google+.

[ Find out more about Google's latest downsizing victim, Google Reader. ]

The latest reincarnation appears to be a note-taking app called Google Keep. Google did not respond to a request to comment on whether the product exists. But files and code found by developer Carlos Jeurissen and posted to his Google+ Page 1E100 suggest that Google is attempting to improve on Google Notebook, a note-taking app shut down last year.

Having identified an unannounced Google Account service called "Portal," Jeurissen said that signing in to the Portal -- itself a mystery -- added a new service called "Google Keep." The links cited currently return errors. Presumably, Google removed public access to the files in question. But another website, Android Police, also obtained screenshots of Google Keep.

Note-taking apps let users collect and store text, images, links and other media formats for personal use and sharing.

Google's note-taking app is likely to be more mobile friendly than Google Notebook, in order to compete with Evernote, a popular cross-platform note-taking app. The Android Police screenshots suggest that Keep will be integrated with Google Drive -- for storing the notes -- and with mobile device cameras.

Google's interest in Evernote might have something to do with the fact that the service has grown to about 50 million users since it launched in 2008 and generates meaningful revenue, something Google Notebook never managed.

However, Google's willingness to terminate under-performing products leaves an opening for critics. Commenting in the 1E100 thread, a Microsoft employee named Julien Couvreur cites Google's previous shutdown of Notebook and its recently announced plan to discontinue Reader, then asks, "Do you really want to [be dependent] on an experimental Google service which may be killed off in a few years?"

In response, Emory University Web developer Kristian Serrano observes that because Keep appears to be tied to paid services -- Google Drive and Apps -- its survival looks more likely.

As to when Google Keep might be released, Google hasn't said. The company incubated Google Drive for six years.

Cloud Connect returns to Silicon Valley, April 2-5, 2013, for four days of lectures, panels, tutorials and roundtable discussions on a comprehensive selection of cloud topics taught by leading industry experts. Join us in Silicon Valley to see new products, keep up-to-date on industry trends and create and strengthen professional relationships. Use Priority Code MPIWK by March 30 to save an extra $200 off the advance price of Conference Passes. Register for Cloud Connect now.

Related Reading


Informationweek Discussions

Start the Discussion


InformationWeek encourages readers to engage in spirited, healthy debate, including taking us to task. However, InformationWeek moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. InformationWeek further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
Subscribe to RSS

Resource Links