Businesses Take Action With Twitter

Start The Discussion  |  Serdar Yegulalp  |  February 26, 2011 05:59 AM

In only a couple of years, Twitter's gone from what seemed like a mere gimmick to one of the fastest ways to spread the word about something. That makes it seem like an ideal medium for a business to raise notice about its products and services, and in fact that's what a great many companies do. The problem is that the very audience you'll be seeking to engage with Twitter is also the same audience that has a built-in skepticism about social media. Twitter users by and large are entirely too conscious of how any segment of the Internet, or any communications medium at all, can be turned into a mere advertising vehicle -- and thus made that much easier to ignore. To that end, there are cases to be made both for and against Twitter when using it to spread information about what you do.