The study, based on statistics from the Business Action To Stop Counterfeiting And Piracy (BASCAP), a joint initiative with the International Chamber of Commerce, ranks the United States at the top of the list, citing 205 violations and $51.7 million in losses.
The United Kingdom ranked second, with 116 reported violations costing $31.1 million. Next is India, with 87 incidents at $2.5 million; Malaysia, 52 incidents costing $5.9 million; and China, 43 incidents at $5.3 million.
But the U.S. and the U.K. are the most active in publicly battling counterfeiters and pirates, educating citizens through reporting raids, seizures and investigations. Other countries with high IP theft rates, such as China and Russia, tend to report less information to the public, according to the report.
The BASCAP Intelligence Report indicates the Internet is used as marketing tool in 1 of every 7 reported investigations. The study indicates manufacturers of fake goods are increasingly finding new ways to exploit Internet marketing to reach consumers, retailers, and distributors. Tools include trade boards, auction sites, spam, and click-through ads.
The report indicates 392 brands were counterfeited in the first half of 2006. The majority were of fake goods were from sellers purporting to be Louis Vuitton, Nike, Microsoft, Gucci, and Prada.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.