Government // Mobile & Wireless
05:52 PM
Stop Cyber Attacks with Threat Intelligence
Aug 30, 2016
In this informative webinar on August 30th you will hear security experts discuss practical ways t ...Read More>>

iPhone Drives 50% Of U.S. Mobile Web Traffic

Apple's iPhone dominates the mobile Web in the U.S. market, but Google's Android is coming on strong.

Apple iPhone users in the United States are more likely to surf the Web than Android, BlackBerry, or Windows Mobile users, according to data released by AdMob.

The mobile advertising company compared data from more than 6,000 publishers and found that the iPhone accounts for about 50% of mobile Web traffic in the U.S. market and 33% of worldwide traffic. Apple's smartphone is widely considered to have one of the top mobile browsers. While the data is not definitive because it only measures AdMob's network, it's an indicator of mobile Web usage patterns.

Google's Android operating system also had a relatively strong showing, as it has captured 5% of the market. This is a decent showing considering there's only one Android device, the T-Mobile G1, and it was released about five months ago. The Linux-based mobile OS was built with Internet connectivity in mind, and it has deep integration with the search company's Web services.

Research In Motion's BlackBerry platform placed second for mobile traffic, with 21% of the U.S. market. While the BlackBerry Curve is a common handset for browsing the Web, RIM lost 11% market share since AdMob's August report.

Microsoft's Windows Mobile placed third with 13% of traffic, and Palm held on to 7% thanks to the success of the Centro. Globally, Symbian had been the leading OS for mobile Web usage, but it's quickly ceding ground to the iPhone. In the August report, Symbian had 64% of the market; it has fallen to 43%.

Companies can use smartphones to boost a road warrior's productivity without breaking the bank. InformationWeek looked at low-cost, low-risk technologies to help mobilize your workforce, and the independent report can be downloaded here (registration required).

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of August 14, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.