IPod users don't "display the same passionate loyalty to iPods that Macintosh users have historically shown," says an analyst for ABI.
Many prospective buyers of digital music players, including those who currently use Apple's iPod, would be likely to choose Microsoft's upcoming Zune player, a market research firm said Wednesday.
A survey of 1,725 U.S. teenagers and adults found that of those who planned to buy a digital music player in the next 12 months, 58% who owned iPods and 59% who owned some other brand were either "somewhat likely" or "extremely likely" to choose a Zune, ABI Research said.
"Our conclusion is that iPod users don't display the same passionate loyalty to iPods that Macintosh users have historically shown for their Apple products," ABI analyst Steve Wilson said in a statement. The survey found that only 15% of iPod owners said they were "not very likely" or "not at all likely" to choose Zune.
Given the results, Apple will need to make some big announcements next year in order to maintain its dominant position in the market, Wilson said. "Apple needs a new high-end device that works really well and looks really cool, because other brands are catching up."
Microsoft, on the other hand, will have to differentiate Zune in a meaningful way to attract iPod owners, Wilson said.
Microsoft plans to start selling Zune and launch its supporting online music store this month.
5 Top Federal Initiatives For 2015As InformationWeek Government readers were busy firming up their fiscal year 2015 budgets, we asked them to rate more than 30 IT initiatives in terms of importance and current leadership focus. No surprise, among more than 30 options, security is No. 1. After that, things get less predictable.
InformationWeek Tech Digest August 03, 2015The networking industry agrees that software-defined networking is the way of the future. So where are all the deployments? We take a look at where SDN is being deployed and what's getting in the way of deployments.