Is Twitter Breaking Under the Strain? - InformationWeek
IoT
IoT
News
Commentary
5/19/2009
05:16 PM
Irwin Lazar
Irwin Lazar
Commentary
Connect Directly
Twitter
RSS
E-Mail
50%
50%
RELATED EVENTS
CAO Discusses Their Roll & The Skills Needed to Do the Job
Jul 26, 2017
LWhat does a chief analytics officer do each day? To help us answer that question we welcome Dun & ...Read More>>

Is Twitter Breaking Under the Strain?

The founders of Twitter couldn't possibly have imagined the popularity of their little short messaging service. In the last year Twitter has gone mainstream, with everyone from Oprah Winfrey to members of Congress getting onto the Twitter bandwagon. But as Twitter usage grows, it appears that company is struggling to scale to meet demand.

Twitter outages are nothing new. It's to be expected that any service that has grown as fast as Twitter would run into bumps. In the last week the Twitter developers had to turn off the ability to see replies to those who a user doesn't follow, triggering a firestorm of negative feedback. These concerns are Manna to companies such as Yammer and Present.ly who offer alternatives to Twitter for business customers (as well as to Facebook which increasingly is trying to integrate Twitter-like functionality into its own system. But they also underscore a larger problem, Twitter still hasn't developed a solid revenue model that will allow it to raise the funds it needs to rapidly scale its infrastructure, leaving it vulnerable to negative publicity and perhaps even competitors.

Twitter as an ad-supported service is probably a non-starter, rather IMHO the real revenue possibility lies in analytics, selling services to enable marketers for example to gain a deep understanding of twitter usage around specific products, keywords, or trends. Perhaps Twitter could even compete directly with the business services mentioned above. Or, perhaps the end-game is an acquisition by someone with the infrastructure to meet Twitter's needs.

Regardless of the possibilities those looking to leverage Twitter should pay special attention to the ability of the service to scale, and keep their eye on potential alternatives down the road.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll