A short discussion with Business Process Management (BPM) company Intalio CEO Ismael Ghalimi, who is currently very focused on managing their rapid expansion.Intalio help larger organizations automate their 'back office' processes, which of course change quite often. These processes are absolutely fundamental to the way companies operate and also involve a lot of 'nitty gritty' integration by Intalio with preexisting infrastructure.Separately, Ismael also runs the annual Office 2.0 Conference which caters more to small and medium sized business.Intalio are melding Enterprise 2.0 functionality with this back office functionality for a forthcoming technology suite offering which will be announced May 19th.Interestingly Intalio BPM tends to be adopted at a divisional level before taking root and propagating outwards, a model to which Enterprise 2.0 aspires.The current state of enterprise 2.0 is still very early in the adoption curve says Ismael; people are just starting to understand the power and benefits but technology changes fast which is confusing for the neophyte.Software as a a service makes it easier to play with the technologies, but finding use cases are the challenges as Enterprise 2.0 expands into a more fundamental business role.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.