Step one is a philosophical shift: Stop using the word "business" to refer to everyone but yourself.
"I heard this quote at one of our forums and I love it: If you're still referring to other departments as 'the business,' then you're signaling to yourself and everyone one around you that you're not the business. You are the business," Peltzman says. "You must consider yourself as much a part of the business as everyone else you work with. Don't just align and enable -- lead. Business technologists can design and streamline businesses [and how they operate], create new revenue opportunities and even create new markets."
(Image: Michael Kappel)