These vendors, large and small, are shaking up the status quo with their new products, approaches and models.
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While Research In Motion and other vendors (as well as various Linux committees) fiddled with their responses to the iPhone, Google's Android roared from zero share of the U.S. smartphone operating system market in 2007 to 17% in the most recent quarter, when it was the only platform to increase its share, according to ComScore. Today, Android trails only BlackBerry (39%) and iPhone (24%). As my colleague Fritz Nelson notes, Google may just win the smartphone platform wars because it has positioned Android much as Microsoft did Windows: agnostic about everything except using its OS. Meantime, Google Apps has yet to make its mark in the enterprise, but plenty of companies are using that web-based productivity suite as leverage to strike better deals with Microsoft.
Google in the Enterprise SurveyThere's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity products, and 69 percent cite Google Apps' good or excellent mobility. But progress could still stall: 59 percent of nonusers distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.