These vendors, large and small, are shaking up the status quo with their new products, approaches and models.
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The whole concept of buying compute and storage resources on demand got off the ground with Amazon Web Services, which now is almost synonymous with the public cloud and "infrastructure as a service." Eli Lilly and several other companies are exploring using AWS services in more than just niche areas, while entrenched enterprise vendors such as Microsoft, IBM and HP are in various stages of responding. So far, however, the potential reach of AWS services may exceed their grasp. While Amazon.com doesn't break out AWS revenue, it's an undisclosed fraction of the "Other" category in the company's financial statement, a category that generated $653 million of Amazon.com's $24.5 billion in total net sales in its most recent fiscal year.
Google in the Enterprise SurveyThere's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity products, and 69 percent cite Google Apps' good or excellent mobility. But progress could still stall: 59 percent of nonusers distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.