These vendors, large and small, are shaking up the status quo with their new products, approaches and models.
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The current frenzy around "big data" appliances -- combining storage, processing, database and analytics into a single, high-performance system -- was pioneered a decade ago by a startup, Netezza, which today counts hundreds of enterprise customers, including Nationwide, Neiman Marcus and NYSE Euronext. IBM further validated that market last week with its bid to acquire Netezza for $1.7 billion, positioning itself mainly against Oracle, Teradata and HP.
Google in the Enterprise SurveyThere's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity products, and 69 percent cite Google Apps' good or excellent mobility. But progress could still stall: 59 percent of nonusers distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.