The board of directors' primary responsibility is to protect the assets of shareholders, trying to ensure they receive a strong return on their investments. In some cases, directors include venture capitalists or angel investors who have invested in a technology business. In others, directors are selected from outside the IT industry, perhaps because of their connections or success in complementary businesses. A board of directors can be a big asset. After all, the board gives a business the opp
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M. Michele Burns, chair and CEO of Mercer Human Resource Consulting -- a subsidiary of insurance giant Marsh and McLennan -- must have an interesting perspective on life in America. After all, Burns, who previously worked at Delta and Mercer, sits on the boards of retailing behemoth Wal-Mart and networking communications giant Cisco. Burns joined both Cisco and Wal-Mart boards in 2003. She also has served on boards at Orbitz, WorldSpan, the Atlanta Symphony Orchestra, and the Elton John AIDS Foundation.
"Michele brings dynamic business leadership, financial expertise, and broad public enterprise experience to Cisco," said John Morgridge, chairman for Cisco Systems, at the time. "During the last four years, she's been instrumental in leading Delta through a period of significant industry transition. Her experience will be a valuable contribution to Cisco as it continues to position itself for future growth."
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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