The board of directors' primary responsibility is to protect the assets of shareholders, trying to ensure they receive a strong return on their investments. In some cases, directors include venture capitalists or angel investors who have invested in a technology business. In others, directors are selected from outside the IT industry, perhaps because of their connections or success in complementary businesses. A board of directors can be a big asset. After all, the board gives a business the opp
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Reid Hoffman, a partner at Greylock as well as the executive chairman and co-founder of LinkedIn, wears several other hats. His financial acumen, coupled with LinkedIn's steadily growing reputation as the business social networking site, has made him a vaunted addition to several companies' boards. He melds both interests as a board member of Kiva.org, an entrepreneur's marketplace for social micro lending.
In addition, Hoffman is on the board of Tagged, Mozilla, and Zynga. He also is chair of the Westcoast Advisory Board of QuestBridge, a revenue-generating non-profit that places talented low-income youth into 28 top colleges, and a member of the provost council of College Eight of UCSC.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.