The board of directors' primary responsibility is to protect the assets of shareholders, trying to ensure they receive a strong return on their investments. In some cases, directors include venture capitalists or angel investors who have invested in a technology business. In others, directors are selected from outside the IT industry, perhaps because of their connections or success in complementary businesses. A board of directors can be a big asset. After all, the board gives a business the opp
8 of 15
Andrea Jung has helped reshape Avon into a trendy cosmetic and perfume brand and, in the process, become a choice for a diverse group of businesses' boards. In addition to being appointed chair of the World Federation of Direct Selling Associations and a four-year term as chair of the Cosmetic, Toiletry, and Fragrance Association from 2001 to 2005, Jung currently serves on the boards of General Electric and Apple.
She also is a member of the New York Presbyterian Hospital Board of Trustees and the Catalyst board of directors. Jung received the 2010 Clinton Global Citizen Award for the corporate sector, which recognizes visionary leadership in solving pressing global challenges.
Jung, who joined Apple's board in January 2008, was named co-lead in February 2010, replacing board veteran Bill Campbell and sharing the top spot with former Genentech CEO Arthur Levinson. The news came with little fanfare, though Apple watchers said at the time Jung's position could help allay fears of what some have called Jobs' over-reaching influence on the board.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
. We've got a management crisis right now, and we've also got an engagement crisis. Could the two be linked? Tune in for the next installment of IT Life Radio, Wednesday May 20th at 3PM ET to find out.