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Royal Caribbean Cruises has put iPads in all 100 suites of its Splendour of the Seas ship and lets passengers use them anywhere onboard.
The iPads come with customized applications that can be used to access the Internet, watch movies, view ship activity updates, create a daily schedule, sign up for shore excursions, monitor onboard charges, order room service, and view restaurant menus.
The device opens new revenue channels, giving guests more exposure and access to the ship's services. It also lets the cruise line more easily provide guests with customized offers. The ship has a dual-band wireless infrastructure that's both voice- and video-ready anywhere on the ship.
Royal Caribbean is working on a similar app that passengers will be able to use on their own devices. It's also planning more social interaction, such as helping guests with common interests connect. The cruise line plans to put iPads in all of Splendour of the Seas' staterooms and eventually deploy them on other ships.
InformationWeek Must Reads Oct. 21, 2014InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.