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Stacey Peterson
Stacey Peterson
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20 Great Ideas To Steal In 2012

Are you playing it too safe, IT leaders? Take these InformationWeek 500 projects along to rev up your next brainstorming session.
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Royal Caribbean Cruises has put iPads in all 100 suites of its Splendour of the Seas ship and lets passengers use them anywhere onboard.

The iPads come with customized applications that can be used to access the Internet, watch movies, view ship activity updates, create a daily schedule, sign up for shore excursions, monitor onboard charges, order room service, and view restaurant menus.

The device opens new revenue channels, giving guests more exposure and access to the ship's services. It also lets the cruise line more easily provide guests with customized offers. The ship has a dual-band wireless infrastructure that's both voice- and video-ready anywhere on the ship.

Royal Caribbean is working on a similar app that passengers will be able to use on their own devices. It's also planning more social interaction, such as helping guests with common interests connect. The cruise line plans to put iPads in all of Splendour of the Seas' staterooms and eventually deploy them on other ships.

Go to the 2012 InformationWeek 500 homepage

Recommended Reading

Complete IW 500 coverage and resources

IW 500: Innovators and Rulebreakers

IW 500: Government Innovators

IW 500: Healthcare Innovators

20 Innovative IT Ideas To Steal (2011)

20 Great Ideas To Steal (2010)

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