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Royal Caribbean Cruises has put iPads in all 100 suites of its Splendour of the Seas ship and lets passengers use them anywhere onboard.
The iPads come with customized applications that can be used to access the Internet, watch movies, view ship activity updates, create a daily schedule, sign up for shore excursions, monitor onboard charges, order room service, and view restaurant menus.
The device opens new revenue channels, giving guests more exposure and access to the ship's services. It also lets the cruise line more easily provide guests with customized offers. The ship has a dual-band wireless infrastructure that's both voice- and video-ready anywhere on the ship.
Royal Caribbean is working on a similar app that passengers will be able to use on their own devices. It's also planning more social interaction, such as helping guests with common interests connect. The cruise line plans to put iPads in all of Splendour of the Seas' staterooms and eventually deploy them on other ships.
Top IT Trends to Watch in Financial ServicesIT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Join us for a roundup of the top stories on InformationWeek.com for the week of September 18, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."