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Stacey Peterson
Stacey Peterson
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20 Great Ideas To Steal In 2012

Are you playing it too safe, IT leaders? Take these InformationWeek 500 projects along to rev up your next brainstorming session.
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Coca-Cola Enterprises' 2,500 field sales representatives were spending too much time assessing whether stores were effectively displaying the company's products and too little time selling.

The company turned to an iPhone app and photo-recognition technology. Now when a rep visits a store, instead of counting the bottles on each shelf and entering data into a spreadsheet for later analysis, the rep takes photos of the displays. The app sends images to a cloud storage facility and a photo-recognition vendor for over­night processing. The vendor sends results back to Coke's CRM system, which generates a report with objectives for the next call at that store and sends it to the rep's iPhone.

Stores report increased sales of as much as 18%. And sales reps say they're more efficient: In Great Britain, they're making 100,000 additional calls annually.

Go to the 2012 InformationWeek 500 homepage

Recommended Reading

Complete IW 500 coverage and resources

IW 500: Innovators and Rulebreakers

IW 500: Government Innovators

IW 500: Healthcare Innovators

20 Innovative IT Ideas To Steal (2011)

20 Great Ideas To Steal (2010)

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