Some 16 million Americans will book a trip using a mobile device this year. Priceline.com is going after their business with mobile apps built from scratch to take full advantage of mobile hardware's unique features.
These travelers are extreme last-minute planners: 58% of them book their hotels for check-in that same evening, compared with 39% of desktop users, and 41% rent cars for same-day pickup.
Priceline builds native apps for Apple and Android devices, and one of its most popular apps is Hotel Negotiator. People can shake their phones to determine their location and show nearby hotels along with distances, descriptions, photos, and prices. A radar feature lets users point their phones in a particular direction, and the beeping "radar" sweeps the area to locate hotels.