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8/30/2012
03:44 PM
Stacey Peterson
Stacey Peterson
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20 Great Ideas To Steal In 2012

Are you playing it too safe, IT leaders? Take these InformationWeek 500 projects along to rev up your next brainstorming session.
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Simon Property Group's leasing agents used to carry stacks of paper into sales calls. If they needed more info, they'd have to access multiple systems. Those days are over now that the commercial real estate firm has an iPad app that provides access to Simon's entire portfolio, including a sales presentation, photos, video, and even 3-D walk-throughs of some properties.

Simon launched the app nine weeks from project kick-off. And it's actually helping close deals. In a meeting with one large restaurant chain, Simon closed two unexpected deals because its executives could use the app to showcase properties in a few states of interest to the client. The tenant's CEO was overheard asking his real estate executives, "Why don't we have an app like this?"

Go to the 2012 InformationWeek 500 homepage

Recommended Reading

Complete IW 500 coverage and resources

IW 500: Innovators and Rulebreakers

IW 500: Government Innovators

IW 500: Healthcare Innovators

20 Innovative IT Ideas To Steal (2011)

20 Great Ideas To Steal (2010)

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