AG Interactive, maker of American Greetings cards, set out to close the gap between customers who like digital greetings and those who prefer paper cards. The company believed the gap was partly generational.
So AG created the JustWink Print-on-Demand initiative, sending a team of developers and businesspeople to a separate work area for a month to design, develop, test, and deploy a new system.
The effort required the creation of a new scalable vector graphic specification and the development of a custom rendering system that merges the card's spec with the customer's photos, messages, and other content. Once the card is created, the customer can send the card electronically or press a button to send it to a third-party vendor who assembles, prints, and mails the card to the recipient.