Government // Enterprise Architecture
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8/30/2012
03:44 PM
Stacey Peterson
Stacey Peterson
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20 Great Ideas To Steal In 2012

Are you playing it too safe, IT leaders? Take these InformationWeek 500 projects along to rev up your next brainstorming session.
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AG Interactive, maker of American Greetings cards, set out to close the gap between customers who like digital greetings and those who prefer paper cards. The company believed the gap was partly generational.

So AG created the JustWink Print-on-Demand initiative, sending a team of developers and businesspeople to a separate work area for a month to design, develop, test, and deploy a new system.

The effort required the creation of a new scalable vector graphic specification and the development of a custom rendering system that merges the card's spec with the customer's photos, messages, and other content. Once the card is created, the customer can send the card electronically or press a button to send it to a third-party vendor who assembles, prints, and mails the card to the recipient.

Go to the 2012 InformationWeek 500 homepage

Recommended Reading

Complete IW 500 coverage and resources

IW 500: Innovators and Rulebreakers

IW 500: Government Innovators

IW 500: Healthcare Innovators

20 Innovative IT Ideas To Steal (2011)

20 Great Ideas To Steal (2010)

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