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Procter & Gamble owns 300 consumer brands, and it relies on a fleet of salespeople to visit stores to sell products. Until recently, the company used binders full of papers detailing product and customer order information that was too often outdated. P&G addressed this problem with a new system it calls Paperless In-Store Selling, which combines iPads with 10 commercial and custom-made apps for sales reps. The apps are connected with P&G's back-end infrastructure, so sales reps get data in real time for showing multimedia presentations, capturing a customer order or doing a store compliance audit. Customer order information, which had previously been captured manually and later reentered into systems, is now captured in real time using a custom tablet app.
P&G estimates the move to iPads will save the company $3 million this year due to reduced printing and paper distribution costs and increased speed and efficiency of tablets. P&G will equip 5,000 sales reps globally with iPads this year and estimates its paperless strategy will generate 12,000 hours of additional selling time, 5,000 additional sales calls each week, and $22 million in net sales.