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Procter & Gamble owns 300 consumer brands, and it relies on a fleet of salespeople to visit stores to sell products. Until recently, the company used binders full of papers detailing product and customer order information that was too often outdated. P&G addressed this problem with a new system it calls Paperless In-Store Selling, which combines iPads with 10 commercial and custom-made apps for sales reps. The apps are connected with P&G's back-end infrastructure, so sales reps get data in real time for showing multimedia presentations, capturing a customer order or doing a store compliance audit. Customer order information, which had previously been captured manually and later reentered into systems, is now captured in real time using a custom tablet app.
P&G estimates the move to iPads will save the company $3 million this year due to reduced printing and paper distribution costs and increased speed and efficiency of tablets. P&G will equip 5,000 sales reps globally with iPads this year and estimates its paperless strategy will generate 12,000 hours of additional selling time, 5,000 additional sales calls each week, and $22 million in net sales.
Top IT Trends to Watch in Financial ServicesIT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Join us for a roundup of the top stories on InformationWeek.com for the week of October 9, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."