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On the field, the Dallas Cowboys contend with Giants and Vikings, but the organization's biggest enemy may be the high-definition TV. Sensing the threat, the Cowboys' IT team rushed to develop a mobile app that gives fans attending games at the NFL team's AT&T Stadium a unique experience that goes beyond just watching the game.
Downloaded 420,770 times last season, the Dallas Cowboys mobile app includes standard features like social media integration and videos, but it also adds step-by-step mapping and stadium directions that find you a parking spot and provide a turn-by-turn guide to your seat. And you'll never get lost, because the app keeps you apprised of where you are in relation to your seat. Another highlight is the SnapTags feature, which allows quick access to contests such as Cowboys jersey giveaways -- simply use the app to scan SnapTag logos on walls and screens throughout the stadium. You can also use the app to order Cowboys gear at a digital pro shop and have it delivered to your seat. The Cowboys' IT team has listened to fans and is piloting more features, such as a mobile wallet, digital ticketing and live streaming video.
Join InformationWeek’s Lorna Garey and Mike Healey, president of Yeoman Technology Group, an engineering and research firm focused on maximizing technology investments, to discuss the right way to go digital.