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8/27/2013
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Shane O'Neill
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20 Great Ideas To Steal In 2013

IT innovators turn great ideas into action. Use these winning InformationWeek 500 projects to spark your creativity and advance your plans.
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Comcast Cable's NextGen BuyFlow system replaced a patchwork of disparate software and systems (the result of a series of acquisitions) that delivered pricing offers to prospects in more than 6,000 local franchise areas. Comcast needed a unified system that could scale, since at any given time Comcast counts 1.2 million published offers across its markets.

NextGen BuyFlow localizes online offers using the IP address and ZIP+4 location of a potential customer, which reduces the abandon rates that typically result when an e-commerce customer must provide personal details such as a home address. Since Comcast launched the NextGen BuyFlow system nationally in 2012, sales conversion rates increased to more than 25% (up from 18.6%). Additionally, Comcast reduced acquisition cost per customer by 38%. The company says the new system's online buying experience has also driven higher order value and lower churn rates.

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Laurianne
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Laurianne,
User Rank: Author
9/9/2013 | 5:41:58 PM
re: 20 Great Ideas To Steal In 2013
UPS will probably write the book on telematics analysis. But this company also gets the people part of the customer relationship right. I know a very senior IT person who was won over by UPS on a business level because she was impressed by them as a consumer: Her neighborhood driver leaves a dog biscuit on top of all packages left at her door. Talk about thinking like a customer. I am betting there is not a biscuit metric but I bet the biscuits go a long way.
OtherJimDonahue
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OtherJimDonahue,
User Rank: Apprentice
9/10/2013 | 1:28:26 PM
re: 20 Great Ideas To Steal In 2013
Re: Arizona State:

"The creation of eAdvisor had a direct impact on the freshman retention
rate. Retention rates from 2008-2012 increased by 1.7% year over year.
However, retention rates in the year after eAdvisor's launch increased
by 6.8%."

That is seriously impressive. I'd be interested in knowing what other factors may be involved, but any university that improves retention that much that quickly deserves praise.
Alex Kane Rudansky
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Alex Kane Rudansky,
User Rank: Author
9/10/2013 | 4:41:08 PM
re: 20 Great Ideas To Steal In 2013
BIDMC has consistently been a leader in health IT, and OpenNotes is no exception. OpenNotes keeps patients engaged in their healthcare and educated about their health, possibly resulting in better outcomes. CIO John Halamka is a true innovator there.
David F. Carr
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David F. Carr,
User Rank: Author
9/10/2013 | 6:51:20 PM
re: 20 Great Ideas To Steal In 2013
Congrats to Ketchum on their IdeaShop idea - sounds like a cool use of collaborative brainstorming.
rhagan04101
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rhagan04101,
User Rank: Apprentice
9/11/2013 | 4:04:22 PM
re: 20 Great Ideas To Steal In 2013
I'll certainly post my comment, but I'm not about to click through 22 dang slides to dig through this.

Click bait fail. You lose.
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
9/13/2013 | 7:09:27 PM
re: 20 Great Ideas To Steal In 2013
Impressed overall with how these companies didn't let corporate killers like inertia and bureaucracy prevent them turning ideas into action. I'm partial to the companies that went mobile in a big way by developing mobile apps (Dallas Cowboys, Salvation Army, Mitsubishi) or replacing paper products and old hardware with smartphones and tablets (Procter & Gamble, Dish).
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