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In a university-wide effort to improve student academic performance, Arizona State University developed a proprietary online application called eAdvisor that provides online academic resources and personalized tools to help students, faculty and advisers monitor performance. eAdvisor was created for three key reasons: to expose students as freshmen to the coursework required for their degree; to identify students who are struggling academically and connect them with advisers; and to help students pick a major based on their interests.
The Web app uses modern predictive analytics tools to assess student performance and alert students and advisers if grades are slipping. If students do not meet a critical requirement, they and their advisers are notified by email and their status is displayed on their My ASU page. eAdvisor also gives deans and administrators easier access to data to track overall student progress. The creation of eAdvisor had a direct impact on the freshman retention rate. Retention rates from 2008-2012 increased by 1.7% year over year. However, retention rates in the year after eAdvisor's launch increased by 6.8%.