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The Salvation Army has embraced the mobile app revolution. The charitable organization built its own apps using HTML5/CSS3/jQuery, which can run on Apple's iOS, Google's Android, and Microsoft's Windows Phone, RT and desktops (using the Chrome browser). With the help of feedback from users and workers, it has released 32 new apps. Two apps have had a major impact: one summarizes sales for all stores in real time, and another tracks the number and type of goods being donated in every location, helping improve the distribution of inventory.
The Salvation Army's mobile strategy has a human element too, in the form of an app for social workers who provide services to men and women in the organization's substance abuse rehab programs. The app provides quick access to a client's personal and medical treatment information to help Salvation Army counselors provide better treatment. Simply giving social workers the ability to see clients' photos and call them by their names has strengthened relationships within the rehab program.