As the parent company of DeVry University and other educational institutions, DeVry Inc. needed a way to quickly respond to prospective students' inquiries and streamline admissions. It deployed Salesforce.com to make these changes, but more importantly built customized workflows with hundreds of rules to automate the routing of student inquiries to the right adviser. It developed more than 40 integrations to other cloud and on-premises systems, possibly the most of any Salesforce customer. DeVry says the automation of various tasks is saving it $3.1 million annually. The system has slashed customer service response time to online inquiries and cut the time needed to complete the admissions application from about 10 minutes to three. The simpler processes resulted in more students applying last year.