InformationWeek 500 innovators have creative solutions to not-so-unusual business problems. How can these help your company?
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Marriott wanted a more automated and scalable way to offer personalized search results to its online customers. So it came up with a taxonomy-based application that better matches information the system has about a customer with offers and site content. When Marriott Rewards members log in, the app tells the enterprise search engine what it knows about them, describing them with a taxonomy that's common for all systems integrated with the app. Six early tests showed a 250% improvement in bookings per click, and Marriott thinks it can improve click-through rates long-term by around 80%.
Multicloud Infrastructure & Application ManagementEnterprise cloud adoption has evolved to the point where hybrid public/private cloud designs and use of multiple providers is common. Who among us has mastered provisioning resources in different clouds; allocating the right resources to each application; assigning applications to the "best" cloud provider based on performance or reliability requirements.
Join us for a roundup of the top stories on InformationWeek.com for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.