20 Innovative IT Ideas To Steal - InformationWeek
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9/7/2011
06:30 PM
Stacey Peterson
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20 Innovative IT Ideas To Steal

InformationWeek 500 innovators have creative solutions to not-so-unusual business problems. How can these help your company?
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Marriott wanted a more automated and scalable way to offer personalized search results to its online customers. So it came up with a taxonomy-based application that better matches information the system has about a customer with offers and site content. When Marriott Rewards members log in, the app tells the enterprise search engine what it knows about them, describing them with a taxonomy that's common for all systems integrated with the app. Six early tests showed a 250% improvement in bookings per click, and Marriott thinks it can improve click-through rates long-term by around 80%.

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