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9/7/2011
06:30 PM
Stacey Peterson
Stacey Peterson
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20 Innovative IT Ideas To Steal

InformationWeek 500 innovators have creative solutions to not-so-unusual business problems. How can these help your company?
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After PNC's 2008 acquisition of National City, the company converted 6 million customers--along with 1 million mortgages, 16 million accounts, and 1,300 branches--to PNC systems, processes, and brands. A key part of PNC's integration strategy was a new in-house system for migrating customers in four waves. National City accounts were assigned to a wave based on customer characteristics, such as geography, branch transaction behavior, and account type. PNC completed the integration in 18 months, six months ahead of schedule, and exceeded initial cost savings estimates by saving more than $1.8 billion on a run-rate basis.

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