I asked Procter & Gamble CIO Filippo Passerini if there are any goals that have proved elusive. He offered three areas he finds frustrating.
1. Repeating past mistakes. "We should know better, and we should be more efficient and effective in the way we operate. A lot of times when we make a mistake, it is déjà vu--something we have already seen before."
2. Not playing to win. "It frustrates me when we play not to lose rather than win. It's a different way to play a game. It doesn't happen frequently, but from time to time it may, here and there, and for me this is always a frustration. Because I believe we should always play to win the game and not play defense."
3. Moving too slowly. "The collaboration with our partners could go at a faster cycle time. Sometimes, we tend to not be as fast as I would like us to be."
But Passerini tries to keep perspective--on the organization, as well as himself, at whom he can't help but poke a bit of fun. "We've made so much progress that I try to teach myself to be patient, which is not my greatest quality at all. You should talk to my wife. She will have a lot to say on that. I am not a patient individual. I need to try to learn that. Eventually--in my next life?--I will be better."
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