re: 5 Underrated Healthcare Trends From A Top CIO
I assume that CIO Dan Drawbaugh is not a doctor or a healthcare provider. It's easy to theorize what can be done, but he ignores the fact of people's health beliefs. Not just culturally, but how people perceive seeing a doctor and getting treatment and expecting a cure. Yes, intelligent, college educated with professional careers people ask me questions like this all the time. For example, with high blood pressure, heart disease, gout,diabetes, and thyroid problems I am asked, "For how long do I have take the medication?" Medical people assume that patients know about chronic disease and the treatment. My answer, "Until there's a cure or a better treatment." During the flu & cold season, I see hundreds of people that want a cure for their cold and won't believe that an antibiotic won't help and there's no cure. They often go to other providers or worse, the Emergency Department, because they can't breath through their nose and don't like coughing.
It's time to stop looking at the health care provider for the cost of medical care and start doing metrics on the consumer of health care. Even when emergency department "super users" were found primary care that they could use, the "habit" of going to the emergency room did not change. This is the population of people that have the health belief of wanting to see a doctor now and do not like the niceties of making an appointment and having to wait a day, even when they have health insurance, transportation, low co-pay, their health belief is getting care 24/7 and playing by their own rules.
Patient surveys should not include questions about days to get appointment, waiting room time, was the staff nice, but the survey should ask what they expect from the encounter with the medical provider, was their expectation met, what they think about their diagnosis, what they feel about taking medications, will they follow the health advice given, will they follow the treatment plan, do they expect a complete healing of their medical problem. That would make for good data and find out what the consumer of health services is thinking and how to make them partners in cutting healthcare costs.
Can analytics do this?