re: 6 Ways IT Still Fails The Business
I would love to finally see some insightful articles that stop bashing IT and give some practical advice on how to better serve and partner with the business. This article defines only the what, which is quite obvious, and none of the how. Using one of the 6 main points of the article, how about flipping some of this around and discuss how if Marketing is to partner with IT it needs documented and executable processes, needs to admit to process and systems integration issues, needs to stop throwing darts at the wall and have analytics based marketing campaigns, should have marketing plans laid out in advance so there is lead time to deliver technology required, and needs to ask for a realistic number of initiatives (considering overall company demand) that are business case justified and tracked. More often than not, Marketing will request 50 projects with a few weeks to months lead time and then when IT does not deliver it is not flexible enough or quick enough. It's a fundamentally ridiculous request and if any other business function was asked to deliver this in support of Marketing, other than IT, there would not even be any questions. Marketing's request would be dismissed as knee jerk management without thought and would be summarily rejected by pick your function - Finance, HR, Manufacturing, etc. I think its time to turn the discussion to what changes and improvements are required in the various business functions to maximize the value of IT across the company. Sure, the IT org will have to make some changes, but a large number of changes and a high degree of maturity will be required by the other functions......so let's start to get that message out there instead of hopping on the beat up IT pile!