Government // Mobile & Wireless
News
3/22/2012
05:19 PM
Chris Murphy
Chris Murphy
Slideshows
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

8 CEOs Speak: IT Projects That Matter Most

When does tech really get the CEO's attention? Listen as CEOs from Lowe's, Coke, and other companies explain the tech projects that are indispensable to business goals.
Previous
4 of 9
Next


Marketing is getting increasingly data driven, as companies try to measure how many people not only saw their ads but also took some kind of action. Those metrics were on the mind of Coca-Cola CEO Muhtar Kent as he described during its fourth-quarter conference call Coke's three Super Bowl TV ads, which featured cartoon polar bears. People could go online to send chats to the bears and watch their reactions to the game:

"And an estimated 300,000-plus fans joined the polar bears live, far exceeding expectations. And by the second quarter, the Coca-Cola Facebook feed was receiving 3,400 hits per second. This is just one of ... a string of marketing achievements for our company."

To make the most of all the customer data that comes from this kind of interaction, companies will need IT to increasingly be a part of digital marketing. IT needs to get closer to customers. But IT can't shirk its traditional role of improving processes and cutting operating costs. And that can be seen in CFO Gary Fayard's comments later in the conference call, where he laid out a new 4-year productivity initiative, with the following components:

"First, a new 4-year global productivity initiative starting this year. This initiative will target between $350 million and $400 million in annualized savings focused around 4 primary areas: one, global supply chain optimization; two, global marketing and innovation effectiveness; three, OpEx leverage and operational excellence; and four, data and IT systems standardization. We're in the initial stages of defining the one-time costs associated with capturing these savings, and we'll provide an update on these costs in our next earnings call."

Recommended Reading

6 Ways Best Buy's New President Defines Next-Gen IT

Are You A Bad IT Manager?

A CEO's View Of Analytics: Duluth Trading Company

Innovative Ideas Are A Dime A Dozen

5 Leadership Skills CIOs, Senators Share

15 New Rules For IT To Live By

The Shadow IT Threat

How Starbucks Taps 7 Tech Trends

Top 10 IT Innovators: InformationWeek 500

My Mistake: 10 CIOs Share Do-Over Worthy Moments

Previous
4 of 9
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Leo Regulus
50%
50%
Leo Regulus,
User Rank: Apprentice
3/26/2012 | 8:46:59 PM
re: 8 CEOs Speak: IT Projects That Matter Most
Very disappointed.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - September 17, 2014
It doesn't matter whether your e-commerce D-Day is Black Friday, tax day, or some random Thursday when a post goes viral. Your websites need to be ready.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.