Vail Resorts CIO Robert Urwiler thinks mobile apps are changing IT itself. Vail last year launched a customer-facing Web and mobile app , EpicMix, that was one of the company's biggest projects last year. "This is much closer to a commercial software endeavor than an enterprise IT project," says Urwiler, who worked as CIO at Macromedia before joining Vail in 2006. "It will end up over time attracting a different kind of person to the IT role." To deliver customer-facing tech, IT needs employees who understand the company's customers. Urwiler doesn't require that IT pros be passionate skiers or snowboarders. But it helps.
Lesson for job seekers: Be ready to talk knowledgably about a company's end customers, not just technology. And if the industry bores you, so will the job.