We're returning back to Eric Williams, CIO of Catalina Marketing, for this one. Williams talked with InformationWeek's Doug Henschen last year for a cover story on big data initiatives. After that, Williams got a flood of resumes from people with the kind of specialized skills in analytics, statistics, and data management that Catalina has a hard time finding. Usually, Williams says, "we are a marketing company that does the worst job of marketing ourselves on the face of the earth."
Our advice might sound self serving, since IW likes CIOs who talk (to us) about their work. And media coverage does come with risks. But talk about your IT projects, and there's a chance talent might walk in the door.
Lesson for job seekers: Stay on top of business and tech publications, anticipate who might need your set of skills, and craft a message directly to them.