Learn the techniques that award-winning CIOs use to ensure the right talent for their IT teams--and apply the lessons to your own job hunt.
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We're returning back to Eric Williams, CIO of Catalina Marketing, for this one. Williams talked with InformationWeek's Doug Henschen last year for a cover story on big data initiatives. After that, Williams got a flood of resumes from people with the kind of specialized skills in analytics, statistics, and data management that Catalina has a hard time finding. Usually, Williams says, "we are a marketing company that does the worst job of marketing ourselves on the face of the earth."
Our advice might sound self serving, since IW likes CIOs who talk (to us) about their work. And media coverage does come with risks. But talk about your IT projects, and there's a chance talent might walk in the door.
Lesson for job seekers: Stay on top of business and tech publications, anticipate who might need your set of skills, and craft a message directly to them.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.