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8/12/2009
08:49 AM
Bob Evans
Bob Evans
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Apple's New Public Enemy #1 Is Google As MS Threat Fades

Apple's rapidly evolving model as a services business and its escalating battle with Google are analyzed brilliantly by former Apple exec and current venture capitalist Jean-Louis Gassee', who says Apple views Google like this: "A new Microsoft attacking both iPhones and Macs. And, unlike Microsoft, with free software."

Apple's rapidly evolving model as a services business and its escalating battle with Google are analyzed brilliantly by former Apple exec and current venture capitalist Jean-Louis Gassee', who says Apple views Google like this: "A new Microsoft attacking both iPhones and Macs. And, unlike Microsoft, with free software."Gassee's analysis should be essential reading for anyone looking to understand and anticipate the massive changes taking place in today's global economy, and not just in the technology sector. His breakdown of the strategic thinking of Steve Jobs, his positioning of Google versus Microsoft versus Apple and all the various combinations, and his prediction that Apple will out-Kindle the Kindle will provide great insight for anyone trying to get a better sense of where consumer technology and enterprise technology are headed.

Plus, Gassee's animated and unconventional writing style creates a compelling "you are there" feel as he outlines the ways Apple and Amazon will align to each other's benefit, and what that will mean for Google. His column is the latest in a series he does each Monday on CBS.com.

I could say a lot more about it, but Gassee' says it better - enjoy the piece and please let me know what you think.

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