Strategic CIO // Executive Insights & Innovation
Commentary
5/7/2009
07:25 AM
Bob Evans
Bob Evans
Commentary
Connect Directly
RSS
E-Mail
50%
50%

Autonomy Bay Area Clients More Optimistic Than NY's: Why?

High-flying software vendor Autonomy recently held two big customer events in New York and two in the Bay Area. At each of the four events, Autonomy surveyed its clients with a consistent set of five questions. The results reveal a striking difference in attitudes about whether this is the time to hunker down and slash costs, or get aggressive and reach for more market share.

High-flying software vendor Autonomy recently held two big customer events in New York and two in the Bay Area. At each of the four events, Autonomy surveyed its clients with a consistent set of five questions. The results reveal a striking difference in attitudes about whether this is the time to hunker down and slash costs, or get aggressive and reach for more market share.In both sets of events, the Bay Area crew showed a much greater eagerness to defy the downturn by increasing business activity, expanding into new practice areas, and grabbing for more market share: by 38% to 22% at the Web Solutions events, and by 32% to 14% at the Legal Market event.

Here are the five questions Autonomy asked at each of the four events: "In the current economic climate are you: A. Hunkering down and conserving costs? B. Planning for the upturn? C. Hiding and hoping no one notices? D. Increasing activity as these are the times where market share is won? E. No change, business as usual"

Here are the results from the Autonomy Interwoven Web Solutions events in Palo Alto and New York: --Hunkering down: 25% in Palo Alto, 25% in New York --Planning for the upturn: 19% in Palo Alto, 20% in New York --Hiding: 0% in each cities --Increasing activity: 38% in Palo Alto, 22% in New York --No change: 18% in Palo Alto, 32% in New York

And here are the results from the Autonomy iManage Legal Market events in San Francisco and New York: --Hunkering down: 40% in San Francisco, 56% in New York --Gearing up for upturn: 11% in San Francisco, 13% in New York --Hiding: 4% in each city --Expanding into new practice areas in the downturn: 32% in San Francisco, 14% in New York --No change: 14% in San Francisco, 13% in New York

So why is this happening - is it a baseball thing? Not very likely - each region has one team at .500, and one floundering below .500. Maybe the weather? Something in the water? Whaddaya think?

Comment  | 
Print  | 
More Insights
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest September 24, 2014
Start improving branch office support by tapping public and private cloud resources to boost performance, increase worker productivity, and cut costs.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.