re: Can Microsoft Rebound From Surface Flop?
MS missed the boat on tablets and now they are trying to catch up. The problem is, they jumped in the water after the boat left the dock and now they are swimming against a rip-tide. Apple was the first to do what others had failed miserably to achieve; a simple-to-use computing device that was light, versatile, and had a long battery life. Apple's issue was a lack of Enterprise support and no MS Office. Had MS been ready at this time with a good product, they may have been able to gain traction on Apple back in 2009. But, they waited two and a half years to port a desktop OS to a tablet device and they couldn't even do that properly. I get the whole single OS ecosystem, but Apple has achieved this without using a singular OS train. Mac OS X and iOS are capable of interchanging data and sharing some applications, but they are different operating systems tailored to their respective hardware platforms. As such, they run beautifully and for long periods of time and users can switch between devices effortlessly and still access their data. The issue here is that this was the focus for Apple from the outset and not something that was decided on only after it was proven that there was a market for such innovations. And now, you have Samsung doing the same thing, more quickly, using Android, and they are filling in the gaps opened up by Apple. Where, realistically, is there room for Microsoft?