IT leaders share their top priorities, biggest mistakes, and career dreams if they weren't a CIO.
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Executive VP and CIO, PNC Financial Services
CAREER TRACK How long at PNC Financial Services: 17 years
Career accomplishment I'm most proud of: I led the implementation of an enterprise-wide customer relationship management system, providing a single view of a PNC customer to more than 20,000 customer-facing employees across distribution channels and business segments. This has given us a competitive advantage, serving the comprehensive needs of our clients.
Most important career influencer: My father has always been very supportive of my aspirations. His advice was to follow both my head and heart. That gave me the freedom to make choices that I felt great about without being encumbered by logic and facts alone--like my decision to opt for a tech career even though I don't have formal training in the discipline.
ON THE JOB IT budget: $1.2 billion
Size of IT team: 4,000 people
We're in the midst of a multiyear program to enhance our enterprise information systems. This will help us develop better insights that differentiate every customer experience at PNC and more effectively manage enterprise risk.
We're working to elevate the collaboration platform to provide integrated email, instant messaging, video, and unified communications.
How I measure IT effectiveness: We measure our success with operational excellence metrics, key risk indicators, employee engagement, and financial measures, including the ratio of spend on investment to maintenance activities.
VISION The next big thing for my industry will be ... big data and business intelligence. We'll increasingly leverage information and insights to differentiate with innovative products, excellent customer experience, and expanded convenience of distribution channels. Information capabilities will be a critical success factor for managing the risk of the firm.
One thing I'm looking to do better: We're focused on improving the scalability and speed to market of our technology platform.
Kids and tech careers: I give my children the same advice I received from my father--to follow their heads and hearts as they make key life decisions. Both selected studies that could land them in financial services in the future.
Colleges/degrees: Rutgers University, BA and Ph.D.
Leisure activities: Traveling and reading
Best book read recently: Cutting For Stone, by Abraham Verghese
Business leader I'd like to have lunch with: Warren Buffett, especially if he has a good investment tip to share!
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.